🇺🇸 Pride and Honor – Jeep Recognized for 22nd Consecutive Year as America’s Most Patriotic Brand; Renews Long-standing Partnership With USO


Jul 3, 2018
Reaction score
Country flag
Pride and Honor – Jeep® Brand Recognized for 22nd Consecutive Year as America’s Most Patriotic Brand; Renews Long-standing Partnership With USO

Toyota Compact Cruiser 🇺🇸 Pride and Honor – Jeep Recognized for 22nd Consecutive Year as America’s Most Patriotic Brand; Renews Long-standing Partnership With USO d7d8fe6e-bb7c-40e8-baab-7361b4a24add-jpe

  • Jeep® brand retains the No. 1 spot as America’s most patriotic brand in annual Brand Keys survey
  • Jeep brand and USO (United Service Organizations, Inc.) renew partnership, marking 15 years together in support of the country’s armed forces and their families
  • As another means of support, the brand also offers a Military Incentive Program
  • Jeep brand is donating a portion of the proceeds to military charities with every Freedom Edition sold
  • American flags are prominently positioned on doors of the new Jeep Grand Cherokee, Wrangler and Gladiator Freedom special editions as a tribute to the Americans who design, engineer, build and drive the vehicles
  • Legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into new 4x4 in pursuit of the brand’s vision of Zero Emission Freedom. All Jeep brand SUVs will offer an electrified variant by 2025
June 29, 2023 , Auburn Hills, Mich. - The Jeep® brand, celebrating more than eight decades of freedom, adventure, passion and authenticity, has again been named as America’s most patriotic brand. For the 22nd year in a row, the Jeep brand is America’s most patriotic*, according to Brand Keys Most Patriotic Brands survey. Consumers who were surveyed assessed brands that best embody the value of patriotism in 2023.

The Jeep brand and the USO also announced as part of its Fourth of July celebrations that their enduring partnership, marking 15 years, has been renewed.

“Over the years, through many campaigns, sponsorships, events and in-kind donations of vehicles and other support, our partnership with the USO mission has helped make it possible to keep service members connected to family, home and country,” said Jim Morrison, senior vice president, Jeep brand North America. “And to celebrate July 4th, we wanted to do something extra for our military members by increasing the brand's military discount for 10 days, from July 1 through July 10, to $2,000.

"The Jeep brand’s origins date back to 1941 with the birth of an iconic 4x4-capable vehicle that was requested specifically by the U.S. Army. Since that time, the Jeep brand has become synonymous around the world for outdoor adventure and freedom. Being recognized as America’s most patriotic brand for the past 22 years is a testament to our passionate Jeep community and to all those who protect America's independence,” Morrison said.

“It is through generous partners, such as the Jeep brand, that the USO can go where no other nonprofits can go to support and keep the members of our nation's military connected to everything that gives meaning to their service,” said USO Chief Operating Officer Alan Reyes.

To determine the 2022 rankings, Brand Keys surveyed more than 5,800 consumers, 16 to 65 years of age, balanced for gender and political affiliation, assessed 1,172 brands in 131 B2C and B2B categories, using Brand Keys emotional engagement measures. The assessments evaluate brand resonance for the single value of patriotism, and the Jeep brand was identified as the best for meeting today’s patriotism challenges.

"It's fantastic when a brand such as Jeep stands for something important and meaningful to consumers,” noted Robert Passikoff, president of Brand Keys. “Patriotism is one of the most powerful values around, crossing political, social and ethnic lines. It resonates 365 days a year. When it comes to engaging consumers, it provides an authentic and believable foundation. Patriotism provides an extraordinarily strong strategic advantage. Consumers know it. Consumers feel it. More importantly, they act on it! Jeep brand has been the Most Patriotic Brand in America for 22 years in a row, the kind of emotional connection few brands ever attain. We congratulate them!”

Through the Jeep brand’s Military Incentive Program, select military personnel are eligible for military bonus cash to use toward select 2023 vehicles. Active, active reserve, retired military, retired military reserve, 100% disabled veteran and honorably discharged veterans, within 12 months of discharge date, are eligible under the program. The offer applies to purchases and leases on a range of 2023 Jeep brand vehicles.

As a tribute to U.S. military members, the Jeep brand also offers a military-themed, special limited-edition Freedom package for the 2023 Gladiator and Wrangler, featuring military-themed exterior and interior design cues. The 2023 Jeep Freedom Edition (limited quantities) pays tribute to those who serve in the U.S. military. With unique military-themed decals and badges and impressive features for the road and trail, it honors the perseverance of brave service members. The Jeep brand will make a $250 donation to military charities with every Freedom edition sold. “Since 1941” is a badge of honor proudly displayed on all Jeep brand vehicles, recognizing the Jeep brand’s long-standing military heritage and legendary 4x4 capability leadership for more than 80 years.